Marriott Bonvoy introduces its first Interactive anamorphic 3D outdoor activation in India
An industry-first Interactive Immersive Anamorphic installation, a real combination of OOH+Digital+experiencial, executed by Inventech, a Laqshya Media Group company, celebrates the return of travel through the unscripted moments missed by travelers in Asia Pacific
Mumbai, September 20, 2022: Marriott Bonvoy, Marriott International’s award-winning travel program, and marketplace, unveiled ‘Here,’ its newest campaign in India, to celebrate the return of travel with an immersive anamorphic installation at Cyber Hub, Gurugram, and Phoenix Mills (Palladium) in Mumbai till 26th September 2022. The campaign builds on Marriott Bonvoy’s global tagline “Where Can We Take You,” with ‘Here’ as an expression for revealing the authentic, relatable little moments loved and missed by travelers.
The breathtaking hero video was shot across Malaysia, Indonesia, Japan, and New Zealand along with localized videos specially shot across India which were converted into immersive anamorphic content. These videos celebrate the power of travel with moments everyone can relate to; from trips to beach destinations or mountains, the local videos capture cities such as Chennai, Bengaluru, Mussoorie, Gurgaon, Kochi, and Goa. Marriott Bonvoy invites travelers to take their next trip and revel in these spontaneous travel moments. The industry-first interactive anamorphic installation which helps bring these videos alive is created by Inventech, a Laqshya Media Group company.
Khushnooma Kapadia, Senior Area Director of Marketing, South Asia, Marriott International, said, “We are excited to launch this anamorphic 3D outdoor installation in India to showcase our newest ‘Here’ campaign for Marriott Bonvoy. As an organization, we are constantly innovating to find new-age communication vehicles customized for an audience that has the appetite to consume narratives that appeal to their evolved sensibilities. Our members are now eager to travel and get back on the road, and with this immersive activation, we want to help them discover all the places and experiences our hotels have to offer. This is an attempt to engage with our audience in a high impact visible format with the travel content we have developed.”
Sommnath Sengupta, CEO of Inventech, a Laqshya Media Group company, said, “The 3D DOOH format is extremely dynamic and engaging. It changes the relationship with the recipient as it is impossible to go by without noticing it. It is changing the way people interact with advertisements; it’s futuristic. With the right amalgamation of art, science, and technology, our super-skilled, experienced, passionate team has created this best-in-the-class user experience for Marriott Bonvoy TG. Our immersive content ideas and interactive storytelling solutions for our clients with cutting-edge, next-generation technology differentiate us from the others.”
About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 30 brands tailored to every type of journey. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences, including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
About Inventech:
Inventech, the newest division of the Laqshaya Media Group, is India’s first self-reliant tech and content production company. Tanishq, an Indian jewelry brand of the Tata Group, commissioned Inventech to produce India’s first interactive anamorphic installation recently. It creates interactive experiences for events, exhibitions, experience centers, and museums on different platforms, from Phygital, Web, Mobile, and IOT to mass content productions & customized tech innovations.
Inventech is not only into immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Projection Mapping, Gestural Interfaces, 3D Motion Tracking, Crowd Games, and Robotics, but its core competence lies in partnering with the clients & agencies to create customized tech innovation and content. It works across different sectors, clients, media agencies, creative agencies, and digital agencies at various intersections of creativity and technology.
Established in 1997, Laqshya Media Group is one of India’s largest comprehensive marketing communications groups, functioning primarily in the outdoor, events, digital, and PR ecosystem. The enterprise is identified by its unparalleled contribution to the ‘Out of Home’ advertising space. For around two and a half decades, the company has been offering highly diversified and innovative media solutions to the who’s in the market. Its clients include Diageo, Nissan, Jeep, Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc.