Priyanka and Suresh Raina’s ‘maate’ has appointed Laqshya Media Group as its integrated marketing agency

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New Delhi, November 03, 2022: Laqshya Media Group has won the integrated marketing mandate for ‘maate’, a premium babycare brand co-owned by Priyanka Raina and legendary cricketer Suresh Raina, in a multi-agency pitch. The group will be entrusted with 360-degree marketing duties, including OOH, TV, Print, Radio, Digital, PR, Live Experiences, and beyond for the brand.

 

“We are delighted to partner with one of India’s most innovative marketing communications groups, Laqshya Media, as we strive to make ‘maate’ the premium and safe choice for mothers and babies worldwide. The agency resonates with our vision and has innovative ideas and communication strategies that will enhance brand awareness and establish the brand as a front-runner in the premium baby care segment. Maate has grown organically on its own so far, but with Laqshya on board, we are hoping for more targeted marketing and speed up our expansion plans. As a truly homegrown brand, maate is committed to ensuring a superior and safe experience for new mothers and babyhood,” said Priyanka Raina, Co-Founder of maate.

 

On this occasion, Alok Jalan, Managing Director of Laqshya Media Group, said, “We are thrilled to join hands with maate and are truly excited to work in this growing baby care category. Maate is among the few companies in the segment that have exhibited a long-term vision and have developed very premium and safe products for baby care. As a 360-degree marketing agency, Laqshya Media Group is committed to crafting out-of-the-box, purpose-driven integrated campaigns to build strong brand awareness and CTAs.” 

The development comes after maate revealed a new brand identity to reaffirm its commitment to motherhood and foster a connection with couples who have recently turned parents. It has also recently forayed offline with the launch of its entire range of products across Delhi NCR. 

 

Launched in 2019, maate is a truly homegrown brand. When Priyanka Raina returned from Amsterdam to India after becoming a mother, she could not find safe and effective baby care products in the Indian market. This led to the birth of maate, a consciously designed 360° wellness brand. All maate products have been formulated with the highest quality natural ingredients after years of research and are completely safe and effective for babies. Motherhood is at the core of the company’s essence.  Maate products are completely natural, toxin-free, vegan, and cruelty-free. Inspired by the luxury of nature, the brand aims to bring the potency of the highest quality natural ingredients into an improved formulation through constant research and innovation.

 

About Laqshya Media Group

Established in 1997, Laqshya Media Group is one of India’s largest comprehensive marketing communications groups, functioning primarily in the outdoor, events, digital, and PR ecosystems. Over 410 professionals work at 22 offices across the country. Globally, the conglomerate is known for marketing and is admired and revered locally by its customers, vendors, and employees. In addition, the enterprise is identified by its unparalleled contribution to the ‘Out of Home’ advertising space. For around two and a half decades, the company has been offering highly diversified and innovative media solutions to the best blue-chip companies in India. Its clients include Diageo, Maruti, Nissan, Jeep, Daikin, BharatPe, Tanishq, Zee TV, Vivo, Santoor, etc.

Tanishq presents first of its kind immersive experience center where tradition meets technology

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Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in Chennai

Mumbai, October 19, 2022: This festive season, Tanishq, India’s largest jewellery retail brand from the house of Tata, in association with Inventech, a Laqshya Media Group company, unveiled the first-of-its-kind immersive experience zone at Palladium Mall, Velachery, Chennai. The exclusive experience zone is a unique fusion of technology and tradition where users can don the Chozha collection, inspired by the famous Chozha dynasty of south India. It is aimed to create a highly immersive and personalized 3D experience for the audience with the Chozha collection inspired by the golden age of the Chozha dynasty.

An interactive technology kiosk was created where users selected the intricate jewellery pieces from the Chozha collection, which was presented in 3D, creating a visual delight for the viewers. It includes 3D holographic videos, fingerprint scanners, and intuitive virtual and augmented reality. Furthermore, the customers explored various chapters of the craftsmanship and the process of making the Chozha collection a masterpiece through an interactive Chozha book where hand gesture sensors control the digital projection book. An intuitive augmented reality Chozha mirror has also been created where users are invited to be a part of the Golden Age of Chola, wear different pieces of the Chozha collection, and celebrate their legacy. In addition, this customized experience video for every user with different jewelry pieces of their choice is also sent to them for social media amplification.

Ms. Ranjani Krishnaswamy, GM-Marketing, Tanishq, Titan Company Limited, said, “Tanishq has celebrated the cusp of classic and the contemporary, the rootedness of vintage with the flair of the chic. Our Chozha collection is an interpretation of the glorious history into finely crafted jewelry for the modern Indian woman. To truly experience the pride of that era and the intricate craftsmanship which celebrates the art, architecture, and literature of the jewelry, we invite you to an immersive experience where tradition meets technology. You can experience the grandeur of the Chohza dynasty and the deep design stories that have inspired beautiful first-of-its-kind jewelry that is befitting for the Pudhumai Penn of Tamil Nadu.”

Talking about the experience center Mr. Sommnath Sengupta, CEO of Inventech, A Laqshya Media Group company, said, “To mesmerize the audience with the latest Tanishq Chozha collection inspired by the golden age of the Chozha dynasty, we created a customized immersive experience center at Palladium Mall, Velachery, Chennai. The commuters engrossed themselves in immersive content and technology in the entry as they stepped inside the zone. To showcase the jewellery and its various inspirations from the dynasty, an interactive technology kiosk is created where users can select the Chozha collection and experience the inspiration in a visual delight of the Jewellery pieces in a 3D immersive way.”

He added, “The collection is created with meticulous detailing and craftsmanship. Hand gesture sensors are also used to control an interactive digital projection book. As a result, commuters can explore different chapters of the craftsmanship behind Chozha’s masterpiece collection.”


YouTube link: https://youtu.be/95r4XhDXeiM

About Tanishq

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. The Tanishq retail chain currently spreads across 400+ exclusive boutiques in more than 220 cities.

 

About Inventech: 

Inventech, the newest division of the Laqshaya Media Group, is India’s first self-reliant tech and content production company. Tanishq, an Indian jewelry brand of the Tata Group, commissioned Inventech to produce India’s first interactive anamorphic installation recently. It creates interactive experiences for events, exhibitions, experience centers, and museums on different platforms, from Phygital, Web, Mobile, and IOT to mass content productions & customized tech innovations. 

 

Inventech is not only into immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Projection Mapping, Gestural Interfaces, 3D Motion Tracking, Crowd Games, and Robotics, but its core competence lies in partnering with the clients & agencies to create customized tech innovation and content. It works across different sectors, clients, media agencies, creative agencies, and digital agencies at various intersections of creativity and technology.

 

Established in 1997, Laqshya Media Group is one of India’s largest comprehensive marketing communications groups, functioning primarily in the outdoor, events, digital, and PR ecosystem. The enterprise is identified by its unparalleled contribution to the ‘Out of Home’ advertising space. For around two and a half decades, the company has been offering highly diversified and innovative media solutions to the who’s in the market. Its clients include Diageo, Nissan, Jeep, Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc. 





Marriott Bonvoy introduces its first Interactive anamorphic 3D outdoor activation in India

Marriott Bonvoy introduces its first Interactive anamorphic 3D outdoor activation in India

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An industry-first Interactive Immersive Anamorphic installation, a real combination of OOH+Digital+experiencial, executed by Inventech, a Laqshya Media Group company, celebrates the return of travel through the unscripted moments missed by travelers in Asia Pacific

Mumbai, September 20, 2022: Marriott Bonvoy, Marriott International’s award-winning travel program, and marketplace, unveiled ‘Here,’ its newest campaign in India, to celebrate the return of travel with an immersive anamorphic installation at Cyber Hub, Gurugram, and Phoenix Mills (Palladium) in Mumbai till 26th September 2022. The campaign builds on Marriott Bonvoy’s global tagline “Where Can We Take You,” with ‘Here’ as an expression for revealing the authentic, relatable little moments loved and missed by travelers.  

The breathtaking hero video was shot across Malaysia, Indonesia, Japan, and New Zealand along with localized videos specially shot across India which were converted into immersive anamorphic content. These videos celebrate the power of travel with moments everyone can relate to; from trips to beach destinations or mountains, the local videos capture cities such as Chennai, Bengaluru, Mussoorie, Gurgaon, Kochi, and Goa. Marriott Bonvoy invites travelers to take their next trip and revel in these spontaneous travel moments. The industry-first interactive anamorphic installation which helps bring these videos alive is created by Inventech, a Laqshya Media Group company.

Khushnooma Kapadia, Senior Area Director of Marketing, South Asia, Marriott International, said, “We are excited to launch this anamorphic 3D outdoor installation in India to showcase our newest ‘Here’ campaign for Marriott Bonvoy. As an organization, we are constantly innovating to find new-age communication vehicles customized for an audience that has the appetite to consume narratives that appeal to their evolved sensibilities. Our members are now eager to travel and get back on the road, and with this immersive activation, we want to help them discover all the places and experiences our hotels have to offer. This is an attempt to engage with our audience in a high impact visible format with the travel content we have developed.”

Sommnath Sengupta, CEO of Inventech, a Laqshya Media Group company, said, “The 3D DOOH format is extremely dynamic and engaging. It changes the relationship with the recipient as it is impossible to go by without noticing it. It is changing the way people interact with advertisements; it’s futuristic. With the right amalgamation of art, science, and technology, our super-skilled, experienced, passionate team has created this best-in-the-class user experience for Marriott Bonvoy TG. Our immersive content ideas and interactive storytelling solutions for our clients with cutting-edge, next-generation technology differentiate us from the others.”

About Marriott Bonvoy®

Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 30 brands tailored to every type of journey. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences, including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.

About Inventech: 

Inventech, the newest division of the Laqshaya Media Group, is India’s first self-reliant tech and content production company. Tanishq, an Indian jewelry brand of the Tata Group, commissioned Inventech to produce India’s first interactive anamorphic installation recently. It creates interactive experiences for events, exhibitions, experience centers, and museums on different platforms, from Phygital, Web, Mobile, and IOT to mass content productions & customized tech innovations. 

Inventech is not only into immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Projection Mapping, Gestural Interfaces, 3D Motion Tracking, Crowd Games, and Robotics, but its core competence lies in partnering with the clients & agencies to create customized tech innovation and content. It works across different sectors, clients, media agencies, creative agencies, and digital agencies at various intersections of creativity and technology.

Established in 1997, Laqshya Media Group is one of India’s largest comprehensive marketing communications groups, functioning primarily in the outdoor, events, digital, and PR ecosystem. The enterprise is identified by its unparalleled contribution to the ‘Out of Home’ advertising space. For around two and a half decades, the company has been offering highly diversified and innovative media solutions to the who’s in the market. Its clients include Diageo, Nissan, Jeep, Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc. 

Laqshya Media Group executes Santoor's largest ever multilingual outdoor campaign in nearly 150 towns across seven states

Laqshya Media Group executes Santoor’s largest ever multilingual outdoor campaign in nearly 150 towns across seven states

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Mumbai/ Bengaluru, Sep 05, 2022: Laqshya Media Group has executed an extensive Out of Home (OOH) campaign for Santoor, the flagship brand of Wipro Consumer Care, one of the largest selling soap brands in India. Santoor’s first of this scale multilingual (Hindi, Tamil, Oriya, and Gujarati) OOH campaign is aimed to uplevel the brand’s reach among the masses at the grassroots level to improve the brand’s footprint nationally. 

The campaign is strategically designed & executed to reach out to Santoor’s target audience most effectively in all the targeted markets. This 60-day-long campaign comprises 750 high-impact OOH sites, including Billboards, Unipoles, and other strategic, impactful mediums placed at strategic touch points in approx. 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.

Prasanna Rai, CMO and Head of Ecommerce Business, Wipro Consumer Care and Lightning, said, “As part of the growth strategy on Santoor, we are looking at delivering a tactical brand message on-ground, at scale, in sub 5 lakh population towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu. In Laqshya, we found a partner who could seamlessly plan, source, execute and monitor our largest ever outdoor campaign in close to 150 towns across these states quickly.” 

Amarjeet Hudda, COO of Laqshya Solutions, said, “It’s always our goal at Laqshya Media Group to build long-term relationships with brands who are just as passionate as we are. We’re so glad that Santoor is one of those brands, and we’re honored to empower them by delivering dynamic and contextually relevant regional content that resonates with campaign TG. Providing our clients with the best-in-class and most effective and innovative Out of Home solutions is what we’re all about.” 

Tremendous growth of MG Lion- The King of Gaming Market

Tremendous growth of MG Lion- The King of Gaming Market

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Online Gaming has been on a steady rise across India. It’s seen a spread since 2010.

Asia’s largest gaming platform, MG Lion is a growing online gaming medium with over a million users from beyond the continent. They offer an array of games, namely Cricket, Football, Hockey, Ludo, Table Tennis and more than 100s of them on the list.

Mglion.com is owned by Mahi Golden and its parent company goes by the name of Golden Company. They started their business in the year 1999 and since then they have seen tremendous growth and interest of people in sports. And as a sports lover himself, they shifted from Traditional gaming to advanced gaming systems, keeping up with the trends and started various sports news as well as fantasy gaming sites in India. 

Among young sports fans today, MG Lion is on everyone’s lips. The parent company (Golden Company) has given the biggest associate sponsorship to Sri Lanka vs Pakistan match in the recent test series which was held between 24th to 28th July 2022. It had shown an unbelievable step-up on their online platform. Through this partnership, the cricket fans in India experienced a deeper engagement with the league. They had the chance to showcase their knowledge by applying it in the Game. The skills and understanding of over a million users on MG Lion were put to the test to score great winnings.

Indians’ love of sports and desire to feel a part of the game has fueled the growth of sports. Taking part in games is more satisfying for players than competing for rewards. Since participants are rewarded for leveraging knowledge and developing skills over time, winning prizes feels like a taste of contentment. This platform is certain that the amazing and thrilling matches of the upcoming leagues will keep the sports fans glued to their platform, thanks to its well-designed interface and user experience. To add to this, MG Lion is growing internationally after the progress of the Test series and sponsors for one-day international Matches including India Vs Zimbabwe happened on 18th August 2022. 

Mg Lion is on the popularity rise because of the quick and apt updates on the platform and the unique features on its website. The company has an expert team that looks after the technicalities and a 24X7 customer service team who manages all the queries and errors in the case. The main success of the company is because of a huge budget that they have fixed for marketing promotions to reach everyone. 

MG Lion has cashed in on the popularity of cricket and a few other sports – games that have attracted serious attention from several states. Sports lovers and enthusiasts between the ages of 20 and 35 make up the target audience of MG Lion. It is apparent that sports games have a bright future in India with a lot of new players and a lot of room for growth and innovation. 

Laqshya Media Group executes #WantItFlauntIt OOH campaign for Hero Lectro E-cycles

Laqshya Media Group executes #WantItFlauntIt OOH campaign for Hero Lectro E-cycles

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Mumbai, April 13, 2022: Laqshya Media Group, one of the largest comprehensive marketing  communications groups in India recently executed India’s first immersive 3D anamorphic  installation for Tanishq’s season of bloom collection – Live a Dream. It is installed at Bandstand  Promenade, Bandra in Mumbai. The display the LEDs create is called an anamorphic illusion or  anamorphosis, which is a distorted projection that reveals itself once you occupy a specific vantage  point. Hyper-realistic 3D DOOH billboards have been stunning passers-by on busy streets in China,  South Korea, US, UK, Kuala Lumpur, Singapore, Japan and now it has debuted in India with  Tanishq’s latest installation. Since its launch, people have appreciated this innovative technology all around the city for its jaw-dropping visuals. 

This season, discover the beauty of being surrounded by blissful blooms, colourful sparkles and  infinite possibilities. A true escape to floral charm, to a dream you can wear, forever. Imagined as  an art in harmony with nature, celebrating wings and bouquets of floral ombres, this collection is  encrusted with diamonds and colored stones in minimal & dainty pieces of distinct jewellery. Rings,  earrings, neckpieces all designed to charm you away to the land of your imagination. Find traces of  rose, tulip, lily, daisy, hydrangea and butterfly in this unique collection from Tanishq- that  transcends all senses, transporting you to the figment of your dreams- whimsical & fantasies. 

As technology progresses, the push for immersion and for a blended reality with our everyday  screens is what will define most of the future trends in the advertising industry and beyond. It  started with virtual reality (VR) and artificial reality (AR); now it is moving onto out-of-home. The  brief for this campaign was to do something dreamy, paradisal, surreal and larger than life and  introduce the collection to a broader set of audience in a way that is accessible, engaging, and  celebratory. This attention-grabbing OOH execution highlights a distinct diamond jewellery that  mirrors her desire. It is one thing seeing this effect on a video, but in real life, it creates a unique experience for the audience.  

Speaking about the partnership with Laqshya Media Group and on this campaign, Ranjani  Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd said, “Tanishq has forged to  create new paradigms in the jewellery category. Keeping our consumers at the centre of all  conversations, we would like to create new narratives with innovation, collaboration, and  imagination. This April we are exploring the launch of our collection “Romance of Polki’ in an  immersive meta verse experience and today we are glad to bring another immersive experience for  yet another special collection ‘Live a Dream’. This first 3D installation is a senatorial experience to the  surreal world of dreams and brings alive the beauty, intricacy, and craftsmanship of the collection.  Special thanks to our partner Laqshya who have worked alongside to bring this imagination alive.”

Amarjeet Hudda, COO, Laqshya Solutions, said, “We at Laqshya Group are excited to execute and  display India’s first 3D anamorphic DOOH installation for Tanishq’s special collection – Live a Dream.  Using a technique called ‘Anamorphosis’ to create optical illusions for the viewer has happened in  India for the first time. We see it as a powerful new tool for creatives. The installation is hard to  describe but incredibly easy to view, with the correct perspective, lighting and shadows, which require  no fancy eyewear, mirrors or technology. We are always looking for new ways to surprise consumers  with exciting, imaginative, and meaningful experiences. This project has hit the benchmark for sure.  Through this impactful DOOH branding exercise, we are taking brand immersion to a different level. It is stimulating strong interest and demand in the advertising community.” 

About Laqshya Media Group – Established in 1997, Laqshya is an award-winning advertising  agency in India. The enterprise is identified by its unparalleled contribution to the ‘Out of Home’  advertising space. For around two and a half decades, the company has been engaged in offering  highly diversified and innovative media solutions to the who’s who in the market. Some of the  clients in outdoor advertising include Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc. 

Eurocan Global Extended Its Arms By Launching New Branch In Faridabad

Eurocan Global Extended Its Arms By Launching New Branch In Faridabad

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The Company is planning to launch 30+ branches in 2022 through its exclusive franchise network. 

Eurocan Global a leading Visa & Immigration consultant in India has launched its new branch in Faridabad. By launching the branch in Faridabad, Eurocan Global can provide services to complete Delhi/NCR including the Haryana region. The Company is planning to add 30+ branches across India with its franchise model in 2022. Eurocan Global has a track record of providing 10k plus visas till date. Eurocan Global is an authorised and qualified leading overseas education consultancy. Eurocan Global, have a team of passionate and experienced members who are dedicatedly working to realise the dreams of the aspiring candidates. Eurocan Global Faridabad branch will be headed by Mr Mausam Taneja.

Eurocan Global has 14+ Years of Experience having offices in India, Canada and Europe. The Company has been associated with 1000+ universities across the globe. Company has 40+ Countries Portfolio – Colleges and Universities in Canada, Australia, New Zealand, USA, UK, Sweden, Denmark, Finland, Austria, Switzerland, Ireland, Italy, Spain, Portugal, France, Germany, Malta, Hungary, Czechia, Latvia, Poland, Lithuania, Slovakia, Slovenia, Ukraine and many more. 

On the branch launch occasion, Mr Amandeep Singh, MD, Eurocan Global said, “We are very happy to extend our arms in Faridabad to provide the best higher education services and study abroad services. Each Student will get the right counselling here. A fundamental belief at Eurocan is that every student irrespective of his or her academic background and achievements has the potential to achieve excellence and make a mark in the world. Given the right guidance at the right time, their career trajectory can be a fulfilling one.” 

Mr. Amandeep, MD, Eurocan Global, has won so many awards as follow:-  

Awarded by Honourable  Chief Minister of Punjab  S. Charanjit Singh Channi  and Governor of Gujarat Shri Acharya Dev Vrat, Awarded by Honourable Former Chief Minister of Punjab –  Captain Amarinder Singh, Awarded by Honourable Chief Minister of Himachal Pradesh Shri Jai Ram Thakur, Awarded  by Honourable Union Minister of State for Commerce and Industry (Government of India) Shri Som Parkash, Awarded by Honourable Speaker of Uttarakhand Vidhansabha Shri Premchand Aggarwal – and Honourable Higher Education Minister Uttarakhand Dr. Dhan Singh Rawat, Awarded by Honourable Chief Minister of  Haryana Shri Manohar lal Khattar, Awarded by Mrs. Rama Devi Member of Parliament and many more. 

About Eurocan Global

Eurocan is One of India’s leading overseas education consultation company dedicated to student recruitment and actively involved in the promotion of immigration abroad. With more than twelve years of experience and a dynamic crew, Eurocan support Indian students who have a desire to join globally recognized education programs offered by famous academic institutions all over the world. Based in India but operating globally, our expertise covers strategy and policy to customer relationship management, marketing, branding, recruitment solutions, and project management. We value the insights required to comprehend the international education sector and keep an update of the latest regulations/rules in the foreign education sector. This ensures an applicant to get the current insights into the foreign education sector and it helps them to make informed educational choices. Our presence across leading foreign universities helps in providing wider choices of courses and offers integrated educational consulting solutions. This is the epic reason for Eurocan being one of the most reputed educational consulting firms in India.

Laqshya Media Group executes India's first immersive 3D Anamorphic DOOH installation for Tanishq's latest collection 'Live a Dream'

Laqshya Media Group executes India’s first immersive 3D Anamorphic DOOH installation for Tanishq’s latest collection ‘Live a Dream’

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Mumbai, April 13, 2022: Laqshya Media Group, one of the largest comprehensive marketing  communications groups in India recently executed India’s first immersive 3D anamorphic  installation for Tanishq’s season of bloom collection – Live a Dream. It is installed at Bandstand  Promenade, Bandra in Mumbai. The display the LEDs create is called an anamorphic illusion or  anamorphosis, which is a distorted projection that reveals itself once you occupy a specific vantage  point. Hyper-realistic 3D DOOH billboards have been stunning passers-by on busy streets in China,  South Korea, US, UK, Kuala Lumpur, Singapore, Japan and now it has debuted in India with  Tanishq’s latest installation. Since its launch, people have appreciated this innovative technology all around the city for its jaw-dropping visuals. 

This season, discover the beauty of being surrounded by blissful blooms, colourful sparkles and  infinite possibilities. A true escape to floral charm, to a dream you can wear, forever. Imagined as  an art in harmony with nature, celebrating wings and bouquets of floral ombres, this collection is  encrusted with diamonds and colored stones in minimal & dainty pieces of distinct jewellery. Rings,  earrings, neckpieces all designed to charm you away to the land of your imagination. Find traces of  rose, tulip, lily, daisy, hydrangea and butterfly in this unique collection from Tanishq- that  transcends all senses, transporting you to the figment of your dreams- whimsical & fantasies. 

As technology progresses, the push for immersion and for a blended reality with our everyday  screens is what will define most of the future trends in the advertising industry and beyond. It  started with virtual reality (VR) and artificial reality (AR); now it is moving onto out-of-home. The  brief for this campaign was to do something dreamy, paradisal, surreal and larger than life and  introduce the collection to a broader set of audience in a way that is accessible, engaging, and  celebratory. This attention-grabbing OOH execution highlights a distinct diamond jewellery that  mirrors her desire. It is one thing seeing this effect on a video, but in real life, it creates a unique experience for the audience.  

Speaking about the partnership with Laqshya Media Group and on this campaign, Ranjani  Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd said, “Tanishq has forged to  create new paradigms in the jewellery category. Keeping our consumers at the centre of all  conversations, we would like to create new narratives with innovation, collaboration, and  imagination. This April we are exploring the launch of our collection “Romance of Polki’ in an  immersive meta verse experience and today we are glad to bring another immersive experience for  yet another special collection ‘Live a Dream’. This first 3D installation is a senatorial experience to the  surreal world of dreams and brings alive the beauty, intricacy, and craftsmanship of the collection.  Special thanks to our partner Laqshya who have worked alongside to bring this imagination alive.”

Amarjeet Hudda, COO, Laqshya Solutions, said, “We at Laqshya Group are excited to execute and  display India’s first 3D anamorphic DOOH installation for Tanishq’s special collection – Live a Dream.  Using a technique called ‘Anamorphosis’ to create optical illusions for the viewer has happened in  India for the first time. We see it as a powerful new tool for creatives. The installation is hard to  describe but incredibly easy to view, with the correct perspective, lighting and shadows, which require  no fancy eyewear, mirrors or technology. We are always looking for new ways to surprise consumers  with exciting, imaginative, and meaningful experiences. This project has hit the benchmark for sure.  Through this impactful DOOH branding exercise, we are taking brand immersion to a different level. It is stimulating strong interest and demand in the advertising community.” About Laqshya Media Group – Established in 1997, Laqshya is an award-winning advertising  agency in India. The enterprise is identified by its unparalleled contribution to the ‘Out of Home’  advertising space. For around two and a half decades, the company has been engaged in offering  highly diversified and innovative media solutions to the who’s who in the market. Some of the  clients in outdoor advertising include Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc.

Laqshya Media Group executes OOH campaign for Tanishq's Festive Collection 'Utsaah' - The Festival of Life

Laqshya Media Group executes OOH campaign for Tanishq’s Festive Collection ‘Utsaah’ – The Festival of Life

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19th October 2021: Laqshya Media Group, one of the largest comprehensive marketing communications groups in India recently executed a OOH campaign for Tanishq’s festive collection ‘Utsaah’ – The Festival of Life. The latest festive edit by Tanishq is an aesthetic representation of contemporary jewellery set in pure gold with a seamless blend of ethnicity and modernity.

Foreseeing the festive trends this year, Tanishq has focused on the charm of layering exquisite neckpieces for a grandeur look and is one of the key highlights of the collection. ‘Utsaah’ by Tanishq is a seamless blend of intricacy, heritage, and old contemporized designs with modern sensibilities, giving a new life to traditional craftsmanship. The collection stands out as one of its kind modern-heritage jewellery inspired from patterns of Indian heirloom crafts, making it a perfect ancillary to complete any woman’s look this Diwali.

The multi-city high decibel OOH campaign planned through the most advanced AI-powered OOH Planning tool “SHARP”, the data and tech-led planning tool “SHARP” helped to get the most appropriate locations in each city to reach out to core TG of the campaign, the tool also gives us the metrics to evaluate the performance of the campaign, be it campaign Nett reach, OTS, CPT, frequency and impact score of the campaign. The 30-day campaign encompasses a mix of iconic large format media units with new-gen digital mediums, cluster brandings and other unconventional mediums across all cities that have been utilized to create maximum impact and reach for Tanishq’s target audience.

Speaking about the partnership with Laqshya Media Group and on the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd said, “Utsaah, our Diwali campaign is a reflection of the current sentiment, it draws its inspiration from valuing the present, the jubilation of celebrating what’s in our midst today. With the past that’s been tough and a future that’s cautious, it is the TODAY that really holds the promise, that implores us to cherish, rejoice in the biggest festival called LIFE. The power of NOW more than ever before is directing our lives and becoming the biggest source of our happiness. 

These everyday celebrations have been the inspiration for our collection, jewellery that is versatile, wearable, that styles your everyday moments, and allows you to layer it to create your own signature look, this collection blends the traditional heirloom craftsmanship with modern motifs and geometry to create a new language for your repertoire.”    

She further added, “It only seemed befitting to work with a partner who understands OOH as a medium and our objective to reach out to consumers across the country with this message of celebrating the LIFE as a festival this Diwali, and Laqshya Media Group became our preferred choice, with a massive campaign spread across prominent sites, high footfall TG touchpoint, Airports, high traffic arterial roads, prominent retail commercial areas that ensure last-mile visibility to deliver maximum impact and reach the right audience this season.“

Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, said “We at Laqshya Group are proud to execute this campaign for Tanishq’s festive collection that brings us the beautifully designed products crafted to perfection by their Karigars that add to our festivities. It’s been very rewarding to work with a team that cares not only about reach and frequency, but also the impact of activities on their audiences. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers”

About Laqshya Media Group – Established in 1997, Laqshya is an award-winning advertising agency in India. The enterprise is identified by its unparalleled contribution to the ‘Out of Home’ advertising space. For more than two decades, the company has been engaged in offering highly diversified and innovative media solutions to the who’s who in the market. Some of the clients in outdoor advertising include Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc. 

OM LOGISTICS LIMITED ACQUIRES TRANSAFE SERVICES LIMITED, A GROUP COMPANY OF BALMER, LAWRIE & CO. LTD

OM LOGISTICS LIMITED ACQUIRES TRANSAFE SERVICES LIMITED, A GROUP COMPANY OF BALMER, LAWRIE & CO. LTD

by with No Comment news

Om Logistics Ltd (OLL) has acquired Transafe Services Limited, a group company of Balmer, Lawrie & Co. Ltd., with interests in manufacturing, logistics and leasing. Transafe started its journey through the leasing of various types of containers for road and rail transportation of goods. Gaining traction in this field, it organically forayed into the business of customized container manufacturing and logistics services. The company manufactures various type of containers i.e., tank containers, Reefer containers, ISO DVC’s – 20/40, Bunk houses, E-houses, etc. for multiple industry applications. 

Om Logistics Ltd, an innovative and future ready supply chain company, for long believed in expanding the purview of logistics in India and accession of Transafe is a step towards achieving the same. Om Logistics, with its three decades of experience in the field, is a full-service Supply chain management company with presence in over 2000 locations spanning 85 countries, over 20 million square feet of warehousing space and more than 5000 efficient employees. Through its dedication towards excellence and aspiration to fulfill customers’ requirements, Om Logistics has achieved an annual turnover of 1500 cr. and is associated with some of the world’s best-known brands.

Om Logistics Ltd has acquired Transafe Services Ltd at an enterprise valuation of Rs. 70 cr. With this, the company is set to further expand its reach and penetration into manufacturing and logistics sector. Mr Raghav Singhal, Director- Om Group, has expressed his elation on adding this important subsidiary to the company’s diverse business portfolio. “Transafe Services Ltd is the perfect addition to Om Logistics Ltd and this acquisition will allow us to enhance our capacities and capabilities to reach out to a wider range of customers and serve them better. With this incorporation, along with various other strategic developments, OLL is striving to become a holistic destination of diversified services for all its international and domestic customers,” comments Mr Singhal.

He further added that OLL shall continue to ensure similar strategic investments in future to consolidate supply chain offerings to customers. 

Another exciting statement comes from Mr Akash Bansal, Country Head, who says “We welcome the synergy between Transafe and Om Logistics. This acquisition highlights our growth goals in the industry and will certainly help to achieve the position of one of the strongest players in the international logistics scenario. Post this deal, Om Logistics will be in a position to support global networks to provide timely and cost-efficient solutions to customers at large. We are also investing significantly in new adaptive technologies to compete proactively with dynamic supply chain requirements.”

Om Logistics’ existing strength in the industry and the acquisition of Transafe will allow it to offer its wide array of services to untapped markets and provide customized and flexible storage solutions.